"A lot of people have been asking me what the brand name even means. It's the idea of being a diamond in the rough. Think of the countless n***as that have mad potential. Like if you gave them the right opportunity they could do something world changing, but because they don't fit the mold of what certain people are willing to accept, they don't look right, they don't sound right, they don't act right, their skin ain't the right colour, or whatever. But long story short they don't get that opportunity. What I'm trying to say is, ONLYROUGH is a brand for those guys." - Soze